Mailing List:

A type of database containing names and addresses of present and or potential customers who can be reached through a direct-mail campaign.


The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Marketing Mix:

The controllable elements of a marketing program including product, price, promotion, and place.

Marketing Plan:

A written document that describes the overall marketing strategy and programs developed for an organization, a particular product line, or a brand.


In colonial times, literally storehouses of material gathered from books, pamphlets, and newspapers and bound together under one cover.

Mass Audience Stage:

A stage of audience evolution in which the potential audience consists of the entire population, with all segments of society likely to be represented.

Mass Communication:

The process by which a complex organization, with the aid of one or more machines, produces and transmits public messages that are directed at large, heterogeneous, and scattered audiences.

Mass Media:

The channels of mass communication.

Media (communication) :

In communication, media (Singular: Medium) are the storage and transmission tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose.

Media Buying Service:

Organization that specializes in buying media time for advertisers.

Media Vehicle:

A single component of a mass medium, i.e., a newspaper or TV network.


The actual physical product in the communication process that the source encodes.


Something that compels or drives a consumer to take a particular action.

Mobile phone:

(also called a wireless phone or cellular phone)[1] is a short-range, portable electronic device used for mobile voice or data communication over a network of specialized base stations known as cell sites. In addition to the standard voice function of a telephone, current mobile phones may support many additional services, and accessories, such as SMS for text messaging, email, packet switching for access to the Internet, gaming, bluetooth, infrared, camera with video recorder and MMS for sending and receiving photos and video. Most current mobile phones connect to a cellular network of base stations (cell sites), which is in turn interconnected to the public switched telephone network (PSTN) (the exception is satellite phones).

Multimedia Messaging Service, MMS for short :

is a cellular telephone standard for sending messages that include multimedia objects (images, audio, video, rich text). MMS is an extension of the SMS standard, allowing longer message lengths and using WAP to display the content. Its most popular use is sending photographs from camera-equipped handsets, although it is also popular as a method of delivering ring tones as well. The standard is developed by the Open Mobile Alliance (OMA), although during development it was part of the 3GPP and WAP groups.