National Spot: |
All non-network advertising done by a national advertiser in local markets. |
National Advertiser: |
Advertiser who sells a product all across the country. |
Network: |
An organization composed of interconnecting broadcasting stations that cuts costs by airing the same programs. |
News Diffusion: |
The spread of information through a society over time. |
Noise: |
In communication, anything that interferes with the delivery of a message. |
News agency: |
An organization that collects, edits and distributes news to subscribing newspapers. |
News desk: |
The newsroom, where the collection of news is organized, and where reporters are based (in US, city desk). |
Night editor: |
The senior production executive of a daily paper. |