laser lighting display (laser light show) :

Involves the use of laser light to entertain an audience. A laser light show may consist only of projected laser beams set to music, or may accompany another form of entertainment, typically a rock concert or other musical performance. Laser light is useful in entertainment because the coherent nature of laser light causes a narrow beam to be produced, which allows the use of optical scanning to draw patterns or images on walls, ceilings or other surfaces.


The physical arrangement of the various parts of an advertisement including the headline, subheads, illustrations, body copy, and any identifying marks.

Liquid crystal display :

An electro-optical amplitude modulator realized as a thin, flat display device made up of any number of color or monochrome pixels arrayed in front of a light source or reflector. It is often utilized in battery-powered electronic devices because it uses very small amounts of electric power.

Local Advertising:

Advertising done by companies within the limited geographic area where they do business.

Low-Power Television (LPTV):

A TV station that broadcasts with lower power than the normal broadcast station and that has a coverage area of twelve to fifteen miles in radius.

Lead (pronounced leed):

The main story on a page; the page lead.