Image Advertising:

Advertising that creates an identity for a product or service by emphasizing psychological meaning or symbolic association with certain values, lifestyles, and the like.

Industrial Advertising:

Advertising targeted at individuals who buy or influence the purchase of industrial goods or other services.


Radio or TV stations unaffiliated with any network.

Interactive Television:

An arrangement whereby signals can be sent from the cable company to the home and also from the home to the cable company. Also known as two-way TV.

Internet :

A global system of interconnected computer networks that interchange data by packet switching using the standardized Internet Protocol Suite (TCP/IP). It is a "network of networks" that consists of millions of private and public, academic, business, and government networks of local to global scope that are linked by copper wires, fiber-optic cables, wireless connections, and other technologies.

The Internet carries various information resources and services, such as electronic mail, online chat, file transfer and file sharing, online gaming, and the inter-linked hypertext documents and other resources of the World Wide Web (WWW).

Interpersonal Communication:

A method of communication in which one person (or group) interacts with another person (or group) without the aid of a mechanical device.

Investigative journalism:

A form of reporting in which a news situation is examined in depth by a team of reporters under a project leader, i.e. as an investigation of all aspects.


All copies of a day’s paper and its editions.