Electronic paper (also called e-paper) :

A display technology designed to mimic the appearance of ordinary ink on paper. Unlike a conventional flat panel display, which uses a backlight to illuminate its pixels, electronic paper reflects light like ordinary paper and is capable of holding text and images indefinitely without drawing electricity, while allowing the image to be changed later.

Applications include e-book readers capable of displaying digital versions of books and e-paper magazines, electronic pricing labels in retail shops , time tables at bus stations , and electronic billboards.

Electronic mail (often abbreviated to e-mail, email) :

A store-and-forward method of writing, sending, receiving and saving messages over electronic communication systems. The term "e-mail" (as a noun or verb) applies to the Internet e-mail system based on the Simple Mail Transfer Protocol, to network systems based on other protocols and to various mainframe, minicomputer, or internet by a particular systems vendor, or on the same protocols used on public networks. E-mail is often used to deliver bulk unsolicited messages, or "spam", but filter programs exist which can automatically block, quarantine or delete some or most of these, depending on the situation.

Electronic media :

Media that utilize electronics or electromechanical energy for the end user (audience) to access the content. This is in contrast to static media (mainly print media), which are most often created electronically, but don't require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are better known as video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and Online Content. Most new media are in the form of digital media. However, electronic media may be in either analog or digital format.


Moral principles and values that govern the actions and decisions of an individual or group.

Event Sponsorship:

A type of promotion whereby a company develops sponsorship relations with a particular event such as a concert, sporting event, or other activity.


A public relations tactic whereby one particular medium is offered exclusive rights to a story.

Editorial Policies: Guidelines followed by a media organization with regard to certain public issues or political positions.


A research technique that stresses controlled conditions and manipulates variables.


An issue of the paper prepared for a specific area; hence editionize, to prepare such.


Chief editorial executive who is responsible for the editing and contents of a newspaper.


The leading article or opinion of the paper; also leader.