Daily inch Rate

A cost figure used in periodicals based on an advertisement placed one inch deep and one column wide (whatever the column inch).


A listing of current and/or potential customers for a company’s product or service that can be used for direct-marketing purposes.


Place and date of a story given at the top


Latest time a story can be filed, accepted or set.


The activity in the communication process by which physical messages are translated into a form that has eventual meaning for the receiver.

Demographic Segmentation:

A method of segmenting a market based on the demographic characteristics of consumers.

Direct-response Advertising:

Advertising A method of direct marketing whereby a product or service is promoted through an advertisement that offers the customer the opportunity to purchase directly from the manufacturer.

irected not at the general public but at other businesses.


The study of audience characteristics such as age, sex, and socioeconomic status.

Developmental Journalism:

Type of journalism practiced by many Third World countries that stresses national goals and economic development.

Digital Audio Tape (DAT):

High-quality audiotape that uses digital audio technology to achieve fidelity comparable to that of a compact disc.

Direct Broadcasting by Satellite (DBS):

A system in which a home TV set receives a signal directly from a satellite

Digital paper :

Also known as interactive paper, is patterned paper used in conjunction with a digital pen to create handwritten digital documents.[citation needed] The printed dot pattern uniquely identifies the position coordinates on the paper. The digital pen uses this pattern to store the handwriting and upload it to a computer.

Domain :

The distinguished part of an abstract or physical space where something exists, is performed, or is valid. For example, we may talk about: domain of interest, domain of activity. This concept is used in every branch/sector/field of human activity.


A plan or blueprint for upcoming magazine issues that shows the contents in their proper order.